Website Design Case Study

Our Client : Freshstart Insolvency

Prism Marketing was approached by Freshstart Insolvency to design a new website to create a web presence for their clients to be able to find them online with ease, to provide informative information in regards to the services they offer. The spec was to provide a professional, informative and easy to use website. 

Overview On The Project

After learning more about our client’s company and the industry they work in we carried out our research. Once our research was completed we decided on a colour scheme with the client. We then created 3 variations of logo designs to send over to the client where they chose their favourite for the site.

Once the logo was selected we carried out our keyword research using tools such Ahrefs to find keywords to focus on in our client’s industry to help with SEO & also looked into the most common questions people were asking on google with regards to these products so we could answer them. 

Once the keyword research had been carried out our content writers began work on creating the unique content for the website. Our design team also began work on the website building the structure of the site, once the content was created we integrated it into the site.

Once the site was complete we then carried out an audit on the site for site speed, performance and other features fixing any issues we came across. 

The client then went through the website and made a list of any changes they wished to be made and we carried out these changes alongside creating all social media profiles and carrying out the local SEO on the website.

The Results

Once the website had been created we believed we had worked to our clients brief by providing a simple fresh looking website which was full of informative information. Below are some screenshots of some of the different parts of the website.

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